Welcome to ILLUSION BOOKS.com!

Thank you for dropping by this website that is dedicated to:

  • Elevating the Art of Illusion
  • Helping Illusionists of All Levels Develop Their Illusion Show
  • Teaching Illusionists to Adopt a Business & Marketing Mindset to be Successful in the Current Economic Climate
  • References to Stage Illusion Books

This website was developed to provide high-value content and information through:

  • Useful Articles on Illusion Performance, Show Production, Illusion Design & Fabrication as well as Business & Marketing for Illusionists
  • Online Resources for Illusionists
  • Recommended Stage Illusion Books & DVDs for Illusionists
  • Reviews of Illusion Products
  • Audio Shows for Illusionists
  • Webinars & Videos for Illusionists

Just click on the categories on the right to read articles on specific topics.

illusionbooks.com was created by J C Sum.

For more than two decades, J C was one of the top professional illusionists in Asia with extensive international experience performing for corporate & special events, luxury cruise liners, theatres, showrooms and television.

From 1993 – 2019, J C performed over 3500 shows in 34 countries on 4 continents. More than 120 million people have seen his magic on live shows & television with appearances on 27 programs globally.

J C’s work and celebrity was recognized by both the regional Asian mainstream media and the international magic trade media. He was acknowledged as “one of the most celebrated magicians in Asia” by Asia One and Magicseen Magazine hailed him as “truly one of the world’s top illusion acts”.

While retired from the stage, J C is still widely regarded as one of the most prolific illusion designers in the world. His original illusions have been performed by magicians around the world in and on television shows such as “America’s Got Talent”, “Australia’s Got Talent”, “Britain’s Got Talent” and “Finland’s Got Talent”.

He has written more than a dozen books on modern illusion designs & presentations for the magic community. The books have been sold in over 35 countries and he also released a groundbreaking DVD set, “Behind the Illusions”, that was a best-seller.

J C Sum | SingaporeJ C Sum

Currently, J C is a strategy & digital marketing consultant and leads the marketing consultancy firm, Evolve & Adapt.

He is a certified management consultant (T.R. 43:2015), an American Marketing Association Professional Certified Marketer (PCM®) in marketing management as well as a certified digital marketing strategist (SSG-WSQ accredited) with 11 years of experience specialising in search engine optimisation, content marketing and analytics.

If you would like a particular topic to be explored, please contact me below:

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    Or drop me an email at: info(a)illusionbookstore.com

    This website is free but requires time, money and a small team of people to maintain it. So, please support the site by donating HERE or by purchasing one of my illusion books or plans.

    You can view the full catalog of my books at www.illusionbookstore.com

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    Enjoy your stay!

    J C Sum